Browsing by Subject "Social media"
Now showing items 1-20 of 51
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Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ... -
Assessment styles and students’ mental health at Bangladeshi private universities
(Brac University, 2022-12)The onset of COVID-19 has brought about drastic changes in everyone’s lives, especially of the student body. Although students are seen to perform well academically during the lockdown, the social media is strewn with ... -
Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
(Brac University, 2020-09)This report is based on the learning accomplished on a period of over 3 months with a reputable organization, Transformation media Trust. Transformation Media Trust (TMT) is a non-profitable, Non-governmental, Non-Political ... -
Cultural communication through social media and the second or foreign language lerning
(BRAC University, 2012)Foreign or second language learning can be enhanced through the interaction with the target language and cultural context. However, it has always been a great difficulty to create the authentic cultural exchange which ... -
Customer engagement on social media to improve brand loyalty
(Brac University, 2022-12)This paper describes my internship experience at X- Integrated Marketing Agency. Throughout the internship period, I gained significant knowledge regarding digital marketing and customer experience. With the evolution ... -
Customer service & its dimensions at X solutions LTD. through WhatsApp
(Brac University, 2022-01)My internship program at the university required me to complete my degree, and I incorporated my entire work experience from the Query Management Team (Robi-Airtel WhatsApp) at X Solutions Limited in my report. I handled ... -
Cyberbullying detection using sentiment analysis in social media
(BRAC University, 8/18/2016)In this day and age, the usage of Social Media has increased enormously in our daily lives. People like to share their experiences in various social media accounts for their friends to see. Consequently, the possibility ... -
Demystifying black-box learning models of rumor detection from social media posts
(BRAC University, 2021-09)Social media and its users are vulnerable to the spread of rumors, therefore, protect ing users from these rumors spread is extremely important. This research proposes a novel approach for rumor detection in social media ... -
Dependence on social media in the Bangladesh market industry
(Brac University, 2022-06)This report talks about the current psychology that drives the marketing environment in Bangladesh. The report begins with a brief diagram of my 3-month long internship at Ovlea Digital, who they are, and their company ... -
Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
(Brac University, 2021-01)The report focuses on my experiences, learning and the people I have met communicated with over the course of full time internship program at Analyzen Bangladesh Ltd. Despite tough regulations, Analyzen being the first ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
Effect of social Media on mental health
(Brac University, 2023-01)An online community where people work together to produce, share and change their ideas and comments about any data is known as web-based social network ing. Over the past ten years, long-distance social networking purpose ... -
Efficacy and challenges in learning English by using social media: a case study on the tertiary level learners in Bangladesh
(Brac University, 2022-01)This study attempts to describe the implementation of social media-based teaching and learning in improving students' language skills. As CLT ( Communicative Language Teaching ) and ICT ( Information and Communication ... -
The experience of advertising world and translation at Paper Rhyme Advertising Limited
(Brac University, 2021-12) -
An experiential investigation on internet addiction and specific disorders like depression, self-esteem and introversion among university students
(BRAC University, 2018-12)The tormenting hurdle that is slowly isolating the youth of this generation from being leaders of tomorrow, is depression. In recent times, students have been observed to indulge in compulsive use of Internet which has ... -
Exploring different dimensions of social media at Dhaka Tribune
(BRAC Univeristy, 2018-04) -
Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
(Brac University, 2021-10)The impact of digital marketing and brand promotion is the focus of my internship report. In this study, I will cover how an organization interacts with clients, and also how social media marketing promotes brands in ... -
How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
(Brac University, 2021-06)The use of social media influencers (SMI) is increasingly being explored and evaluated by marketers both globally and in Bangladesh. This quantitative research aims to contribute in the field of social media influencer ... -
How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited
(Brac University, 2020-06)I have been preparing this report as part of my internship program which was the requirement of the university to complete my graduation and I included my whole work experience from the Query Management Team (Robi-Airtel ... -
How to deliver effective customer service through social media
(BRAC University, 2017-04-10)Strategeek Digital is an award winning digital marketing agency. I worked with the Social Media team for Robi Axiata Limited as a customer query management officer. This team is responsible for the overall digital and ...